Images and Symbols

 

Creating a truly amazing handcrafted logo is one tough proposition for a businessman who have just started out in business and wants to create a brand of his products by way of his logo.

 

Unless you are an artist on the side (a superb one or a dilettante), creating a logo for your company is best left to a professional designer you hired for the job. Find and hire a designer to have your vision come to life by way of your company’s logo.

 

Hello world

 

Logos are your company’s instruments to show the world what your company is, your product and can help a great deal if your potential customers understands your product.

 

They are your company’s abbreviated instrument to communicate to the world through colors, shape and other design elements primarily your product and your company.

 

Logo type

 

Your handcrafted logo symbolizes your product and usually depends on your product type and your industry on how it should look like. Together with your professional designer, you can choose the right logo to represent your product and your company to the world.               

                                                   

Since they are a combination of images and types, the handcrafted logo will give your brand its unique appeal. For the simple reason that they represent you (and your brand and product), you want to make sure you get it right.

 

Monograms (lettermarks)

 

These consist of letters, most usually their brand initials (IBM, HBO, CNN). With only the short words of their initial letters for people to remember, they turned each letter into brand recognition. This lettermark is simple and effective in streamlining a company brand, especially if they have a long name.

 

Wordmarks (logotypes)

 

Like the lettermark, this is a font-based logo focusing on a business name alone (Visa, Coca-Cola, Google). This works well if the company has a distinct name and makes it catchy, and memorable. With a strong typography (choice of fonts), this creates a strong brand recognition.

 

Pictorial marks (or logo symbols)

 

A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo. It’s the image when you think “logo” (Twitter bird, Apple logo, Target bulls eye)

 

Each of these companies’ logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. The biggest thing to consider here is what image to use.

 

Abstract logo marks

 

This is a specific type of pictorial logo, usually an abstract geometric form representing the business (the Pepsi divided circle, Nike swoosh, the stripy Adidas flower). Abstract marks condense the brand into a single image. Instead of a picture that is recognizable, the logo allows you to create something truly unique representing the brand.

 

Mascots

 

These are logos using an illustrated character that serves as mascot to a company (KFC mascot, Jollibee, Mr. Peanut). This is a great way to create a brand spokesperson while his image serves as a logo. A mascot is simply an illustrated character that represents its company.

 

Choosing the right logo (colors, shapes, and images) can highlight your business’ strengths and help you attract the right customers. It can also tell your customer if your company is friendly, serious, artistic or traditional.